Empowering Quality Development: Insights from Wingtai’s Benchmarking Event

Introduction

The city of Zhongshan shines as a vibrant investment hub within the Guangdong-Hong Kong-Macao Greater Bay Area. With the vision of “Crafting Xiaolan, Cultivating a Refined Chrysanthemum City,” it showcases the determination of Xiaolan Town to lead in the manufacturing sector. On February 24^th 2023, a significant event unfolded at the Wingtai (Zhongshan) Co., Ltd.’s conference room—the “Wingtai Company Benchmarking Event and Salon on the Essence of High-Quality Corporate Development.” This event, spearheaded by General Manager He Hanjian, showcased the remarkable achievements of the company in its pursuit of excellence.

Building Brands with Purpose

During the symposium, General Manager He Hanjian fervently shared the company’s journey and the insights gained from establishing its own brand. For years, Wingtai has remained committed to the path of building an independent brand. With the core goal of creating a “Chinese brand with global quality,” the company has risen as a pioneer and benchmark enterprise in China’s adhesive tape industry. He’s insightful and candid sharing, brimming with wisdom and a broad perspective, garnered enthusiastic applause from attending experts and entrepreneurs. Post-event interactions echoed the collective sentiment, with resounding praise for the “Wingtai” brand.

Salon of Enriching Discourse

The subsequent salon and discussion phase fostered an atmosphere of vibrant exchange. Entrepreneurs and experts engaged in profound discussions regarding the intrinsic facets of high-quality corporate development. After the symposium’s conclusion, General Manager He Hanjian led participants on a tour of Wingtai Company, providing an on-site exploration of the company’s product exhibition hall, living area, and production workshop. This firsthand experience illuminated the production processes, advanced equipment, automated assembly lines, and the thriving cultural ambiance, leaving a profound impression.

Value Delivered and Future Aspirations

Attending entrepreneurs unanimously expressed the immense value of this event. Observing and learning from Wingtai’s excellent journey in independent brand building, coupled with the selfless exchange between experts and entrepreneurs, has provided a clearer understanding of the essence of high-quality development for corporate brands. This collective experience offers insightful inspiration for future endeavors in quality brand construction. They expressed hopes for the Zhongshan Enterprise Brand Promotion Association to continue organizing such events, uniting efforts in elevating corporate brand development.

Distinguished Participation

This event witnessed the participation of over forty corporate leaders, executives, and esteemed figures such as Professor Liang Shilun from the Zhongshan Economic Research Institute. Wang Dongmei, President of the Zhongshan Enterprise Brand Promotion Association, expressed in her welcome address that this joint effort with the Zhongshan Xiaolan Productivity Promotion Center aimed to learn from the successful experiences of Wingtai in independent brand construction. The gathering also facilitated collaborative discussions among experts and entrepreneurs on the nuanced facets of high-quality corporate development. The wholehearted support of Wingtai Company contributed significantly to the success of the event, effectively nurturing the high-quality development of Zhongshan enterprises’ brand quality.